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Rice Bran oil is truly like no other, it reins superior to other high fry oils due to its distinct nutty flavor that will not mask your food. Foods fried in Rice Bran Oil tend to cook up crisper and less greasy compared to other frying oils. Yield is also a distinguishing factor as it can be used 1.5-2 times longer than most oils in the market. With lower oxidation your cooking equipment will see less gunky buildup which means less time spent cleaning.